The Right Value Proposition


02:00 PM - 04:00 PM
Women's Center for Entrepreneurship
311 Main StreetPeapack Gladstone Bank
The Right Value Proposition is the foundation of any successful business. Do you know what a value proposition is? It helps you avoid wasting time, money, and energy. It helps you develop the most persuasive marketing concepts. It gives you CONFIDENCE!

In this workshop you will discuss:
  • The value of a strong value proposition
  • Value propositions that work
  • What makes a good value proposition?
  • Finding your sweet spot
  • Case studies
  • Boosters for your value proposition

Bring to Class: Consider what your value proposition is as of right now, write it down, and bring it with you to class.

Value Proposition (noun): "an innovation, service, or feature intended to make a company or product attractive to customers."
'Boosters' for your Value Proposition: Free shipping, fast shipping, no setup fee, customizable, cancel at any time.
WCEC: Women's Center for Entrepreneurship Corp.
  • 311 Main Street
    Chatham, NJ 07928
  • phone: 973.507.9700
  • email:

This U.S. Small Business Administration (SBA) Cooperative Agreement is partially funded by the SBA. The SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and limited English proficiency will be made, if requested at least two weeks in advance by contacting Women's Center for Entrepreneurship Corp. at 973-507-9700.