Marketing: A New Look at Market Assessment


10:00 AM - 12:00 PM
Women's Center for Entrepreneurship
311 Main StreetPeapack Gladstone Bank
Too often, that which makes us passionate about the business we are building often constrains us to see the world exclusively through our own eyes. In this practical course, we take an Outside-In approach and view the world as objectively as possible to identify issues and opportunities that shape our growth. We'll cover:

  • What is an Outside-In approach and how does it differ?
  • Market dynamics: a comprehensive view of trends that will expand the way you approach your business
  • Traditional and non-traditional competition: viewing the world more broadly can help keep you from extinction
  • Target analysis: what's behind the decision-making process
WCEC: Women's Center for Entrepreneurship Corp.
  • 311 Main Street
    Chatham, NJ 07928
  • phone: 973.507.9700
  • email:

This U.S. Small Business Administration (SBA) Cooperative Agreement is partially funded by the SBA. The SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and limited English proficiency will be made, if requested at least two weeks in advance by contacting Women's Center for Entrepreneurship Corp. at 973-507-9700.