The Power of Short Video in Social Media Marketing


05:00 PM - 06:00 PM

Zoom, 07928

The use of short video content, usually up to 90 seconds, has taken over on social media and is the highest return on investment of any social media marketing strategy. With over 2.6 billion active monthly users on YouTube and over 1 billion on TikTok and Instagram, using video content to connect with customers is an essential way to boost your competitive advantage.

In this webinar led by Shannon Loy, Founder and CEO of The Social Ginger, we’ll guide you through effective strategies on how you can use short videos, also known as shorts and reels, to grow your business online. During this session, you’ll learn the ins and outs of using video content like YouTube shorts and Instagram Reels to connect with customers.

Class Highlights

  • Importance of video in marketing
  • How to optimize your videos
  • Types of videos to create
  • Tips for overcoming stage fright
  • Q and A

Please Note: Zoom links are not automatically sent with registration confirmation emails. Check your inbox/junk folders for a second email.

A recording will be provided to all who attend.

WCEC: Women's Center for Entrepreneurship Corp.
  • 227 Main Street
    2nd Floor
    Chatham, NJ 07928
  • phone: 973.507.9700
  • email:

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. The SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and limited English proficiency will be made, if requested at least two weeks in advance by contacting Women's Center for Entrepreneurship Corp. at 973-507-9700.