Top 10 Pitfalls and How to Avoid Them


09:30 AM - 11:30 AM
Women's Center for Entrepreneurship
311 Main Street Peapack Gladstone Bank
Chatham, NJ 07928
Lead by an entrepreneur who has made mistakes of her own and has a few to share. This workshop will cover topics such as:

  • Tracking true product/service costs to accurately calculate profits.
  • Tracking marketing response to accurately calculate return on investment.
  • The risk of not having enough money.
  • Choosing the wrong partners.
  • Conducting market surveys and not respecting the results.
  • Launching your product/service without testing the market first.
WCEC: Women's Center for Entrepreneurship Corp.
  • 311 Main Street
    Chatham, NJ 07928
  • phone: 973.507.9700
  • email:

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. The SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and limited English proficiency will be made, if requested at least two weeks in advance by contacting Women's Center for Entrepreneurship Corp. at 973-507-9700.