The Power of the eNewsletter in eCommerce


02:00 PM - 03:00 PM

Zoom, 07928

As the economy gradually rebounds from the prolonged downturn caused by COVID, entrepreneurs must adopt new eCommerce strategies to sustain their businesses. Email newsletters, or eNewsletters, are imperative in effective marketing and branding in eCommerce.

Join us as Dr. Morissa Schwartz, digital marketing expert, explains how eNewsletters can increase brand awareness, share important updates and grow your business.

As a part of the WCEC's eCommerce Expansion Program , in this webinar, you will learn the necessary steps to take before sending an eNewsletter as well as how to run ads and create organic campaigns to boost business.

Class Highlights

  • Create opt-ins to collect email addresses
  • Write an eNewsletter
  • Run ads in eNewsletters
  • Q and A

Please Note: Zoom links are not automatically sent with registration confirmation emails. Check your inbox/junk folders for a second email.

A recording will be provided to all who attend.

WCEC: Women's Center for Entrepreneurship Corp.
  • 227 Main Street
    2nd Floor
    Chatham, NJ 07928
  • phone: 973.507.9700
  • email:

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. The SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and limited English proficiency will be made, if requested at least two weeks in advance by contacting Women's Center for Entrepreneurship Corp. at 973-507-9700.