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Upon graduating as a mathematician and Actuary in Mexico and studying at UCLA, Marce became an Assistant Professor teaching Calculus and Linear Algebra at the Universidad Anahuac in Mexico. During that time she also taught financial computer models for executives at IBM and financial literacy in Mexico.
Fluent in five languages, Marce has managed and developed multimillion dollar programs for the National Institute for the Indians in Mexico, UNICEF in Mexico, USA and Europe, Evaristo Valle Museum in Spain, Florida West Coast Symphony (now the Sarasota Orchestra) in Florida, and the American Field Service Intercultural Programs in NY (AFS).
As a business owner Marce built an arts management company (EFAL Artists) with a roster of 250 artists from all over the world. EFAL Artists operated in the USA, Mexico, Portugal and Spain. In the 90’s while living in Europe she sold her business and came back to the United States to become the Development Director of the Florida West Coast Symphony (now the Sarasota Orchestra). During that time, Marce opened a new Health and Wellbeing Business called ͞Fit for Life͟ in Sarasota, FL operating out of the offices of ALLSTATE Insurance.
Marce joined AFS for the second time in her career in 2000 as their National Director of Development. At the end of 2004 Marce created a new mission driven company in the specialty coffee industry, Jalima Coffee. For the past thirteen years, Marce has been the owner and CFO of Jalima Coffee, (www.jalimacoffee.com) a sustainable, ecological, mission driven and educational coffee company. Also, while building Jalima Coffee, Marce became the CFO and Strategic Advisor for Taste of Crete, an importer and producer of specialty Greek food (www.tasteofcrete.com).
Thanks to the counseling and support she received from the Entrepreneurship Pioneers Initiative (EPI™)-The Center for Urban Entrepreneurship & Economic Development (CUEED) at Rutgers University in Newark, in 2010 Marce founded Jalima & Associates (www.jalimaandassociates.com), a virtual CFO/bookkeeping and Strategic Advisory company that provides integrated cost-effective CFO & bookkeeping services as well as strategic planning & counseling to small, medium and large size companies worldwide.
Marce currently manages day to day operations of her business strategic management, bookkeeping and CFO services for Jalima & Associates and operations management for Jalima Coffee as well as being a business coach for the E-Biz Center of the NJ Small Business Development Center. Marce is also a business coach and teaches courses on business best practices, accounting, bookkeeping, strategic planning and finance for Rising Tide Capital, the EPI Program at Rutgers University and the Rutgers Veterans program. In 2012, Marce was a business plan counselor and business coach for the Obama’s Jobs Act through other SBDCs in NJ. In 2014 and 2015 she was the SBA instructor and business coach for the Emerging Leaders Program in NJ.
Marce created in 2011 a strategic retreat program called The JALIMA SWOTT Retreat and Resilience Program ™. This program is designed to allow businesses to assess their strengths/weaknesses, and through a process of eliminating waste and improving performance/best practices, a business/corporation can make a meaningful change to their operations and its talent, resulting in significant growth for the company. Marce uses proprietary continuous improvement models inspired on current resources available in the market as well as Jalima’s innovative programs. In 2012 Marce launched JALIMA Talent Collaboration Tool, a personality assessment and workshop program that helps companies create better teams in their workforce.
Marce gets great pleasure from motivating, inspiring and providing best practices inspirational stories at her speaker engagements activities. As a Speaker Marce, has presented for many years at the Coffee and Tea Festival in NYC, At Annual Conferences all over the world such as Save Latin America, Symphony Orchestras, Jewish Organizations and Board retreats.
In 2016 Marce received the Rutgers Annual Entrepreneurship Ellis Still EPI Alumni Award. In 2015 Marce was named one of the top Leading Women Entrepreneurs in NJ. In 2014, Marce received the Immigrant Entrepreneur of the Year, George Perrott Macculloch Award for Leadership and was nominated for the David Sarnoff Award for Advocacy & the Community Engagement. In 2013, Marce received the Mentor of the Year Award in NJ. Marce serves on the Board and is past president of the Rutgers University EPI™ Alumni Association; Marce also serves on the Advisory Board of the Market Research Center at Seton Hall University and provides volunteer services to students, faculty and clients of the Center and the Business School. Marce is a Money Manager volunteer for Senior and Disabilities Services in the State of NJ and also volunteers as a trilingual doctor’s aid for a free health clinic in Phillipsburg, NJ.
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